The BEST KEPT SECRETS of the Jewelry Industry
and
What YOUR JEWELERS Don't Want YOU To Know
TABLE OF CONTENTS
INTRODUCTION
1. Introduction
2. Testimonials
3. Jewelry Buying Process Summary
SECTION ONE - BEFORE THE SALE
1.
Diamond Supply and Demand
2.
Physical Properties of Diamonds
3.
Value of Diamonds
a.
The Four C's
b.
Shapes
c.
Imitations or for Real
d.
Precious Metals Explained
4.
Where to Buy Your Diamond or Jewelry
5.
Referrals
6.
Diamond Glossary
7.
Lighting
8.
Tweezers
9.
Jewelers Eye Loupe
10.
Laboratory Certificates
SECTION TWO - DURING THE SALE
1.
Choosing a Diamond
2.
Comparison Shopping
3.
Diamond Grading Reports
4.
A Jeweler's Markup
5.
Secrets to Huge Savings for You
6.
Ways to Fund or Finance Your Purchase
7.
Best Times to Buy
SECTION THREE - AFTER THE SALE
1.
Insuring Your Diamond
a.
Who to contact
2.
Care of Your Jewelry
a.
Checkups
b.
What to Expect When Leaving Jewelry For Repair
3.
Conclusion
4.
2 Super Bonuses
Legal Notice and
Disclaimer
copyright 2008
www.goodheartsjewelry.com
All rights reserved.
No part of this special report
may be reproduced in any form in any
Format whether it is by electronic, physical or any other means.
Any violation of this will be
prosecuted to the fullest extent of the
Law.
No resale rights to this
publication are granted, i.e. you CANNOT
resell, hire, loan or give away
this report or distribute it by any
other means.
While information contained in
this report has been checked and
Verified as being correct at the
time of publication, some of the
Information in the report will,
by its nature, change from time to
time.
Neither the author or publisher
assumes any responsibility for the
contents, and cannot be held
responsible for any errors or
omissions that may be contained
in the report.
The report is an information
product and is intended for informational
purposes only.
No dollar savings are guaranteed or implied by
this book; all savings are dependent on the efforts of the individual and can
vary. ©
You are about to make one of the most important and expensive purchases in your
lifetime. Besides buying a house or owning a brand new automobile, purchasing a
brilliant diamond ring or other diamond jewelry should be considered your second
or third most major purchase you will make. But I guarantee that
you know more about
buying a house or a car than you do about buying a diamond.
One of your most memorable memories in your life is when you stare into the eyes
of the person that you love and see the expression on their face as they see
that brilliant, sparkling diamond ring on their hand for the first time.
This is by far one of life's most magical moments.
A diamond is a true expression of one's love for another, and the full
commitment that goes with it. Those that receive a diamond find themselves
wanting to learn more about its history and lore. In the grand scheme of things,
a diamond's rarity and beauty creates a natural light show like no other
natural stone known to man.
No two are alike. They are as unique as the love it expresses.
The key to success in life is knowledge. The more knowledge about any subject we
have, the better the quality of our lives. You undoubtedly are that person - one
that strives to have as much information at hand to make a correct and valued
decision.
In your business life or your personal life, having what is necessary to have an
educated outcome is paramount. So that is why YOU are HERE - to
learn what secrets those in the jewelry industry know so you can make the
RIGHT CHOICES next time you purchase a diamond or other jewelry pieces.
You are about to learn the
Best Kept Secrets when buying a diamond
or diamond jewelry.
Why does this even matter?
Every day you are bombarded by literally thousands of impressions - as many as
1400 in a day - ads that strive to get your attention. From television and
radio, to newspapers, magazines, billboards, signs, ads and products in the
grocery store, and all over the Internet. Lots to pay attention to - food,
automobiles, skin care, insurance, carpet cleaning, prescription drugs,
shampoos, and the list is endless.
Do you know that TODAY you are exposed to some form of jewelry and diamonds
advertising every 15 minutes? Literally speaking, you have tons of messages
bombarding you trying to earn your business.
So whom do you trust? More importantly, whom
do you believe?
We are here to try and make sure you have the correct and best information
available anywhere to date.
Why are we qualified to tell you
these Secrets?
Our second-generation family has been involved in the jewelry industry for
nearly 60 years, with combined service to the trade and public for a total of
over 100 years.
Our reputation has been built on trust and knowledge. Have both of these,
and you are halfway to getting the best value for your hard earned dollar.
As you begin to gather the knowledge to make that educated decision, one
alarming fact comes to light - there is SOOOOO much information out there ready
for you to find. Books to read, websites to visit, magazines to peruse.
Lots of data, but no one to help
you make sense out of it.
What do you know about the color or clarity of diamonds?
And what do you know about how to value a diamond?
Is a Certified diamond a good thing or not? Better than a Non-Certified one?
What are the things you need to know before visiting a jeweler?
If you are ready to learn more about the Best Kept Secrets of the Jewelry
Industry, then you must read on.
2. Testimonials
Now don't take our word. There are those that have already taken advantage of
our offer, and can tell you what a tremendously valuable piece of knowledge you
can have access to. Read these testimonials to see what is in store for you -
Would have paid twice the price
for what we saved in time and money!
Phyllis G., Baltimore, MD
My husband is not committed to
making the effort to shop and learn. He left it all up to me. With the
information I received, I was able to get the ring I wanted and in the process,
saved over a thousand dollars just asking the right questions of our
salesperson. Nowhere would I have learned all this except from this book.
Suzie K., Naperville, IL
Having an idea of what diamonds
COST before ever approaching a store gave me the edge I needed to make a great
deal! Thanks for giving me the confidence I lacked.
Peter L., Miami, FL
Thank you for answering questions
I had never even thought of. Very thorough and concise. I only wish I had access
to these Secrets 20 years ago.
Thomas. W, San Diego, CA
3. Jewelry Buying
Process Summary
You don't start operating on someone your first day of medical school. So
you shouldn't rush out
and buy the first diamond you see until you educate and teach yourself
about what to look for, where to go, and how to know if you are getting a good
deal in comparison to other diamonds you've seen.
What started out as a 4-page pamphlet and guide has grown into this nearly
100 page road map to every aspect of purchasing diamonds and jewelry we
could think of - good for you and BAD for the jewelers and others that sell
diamonds.
One may want to go directly to SECTION #2 - During the Sale. You could do
this, but there are so many secrets that are part of what you need to know
before going shopping for diamonds. We have to tell you - if you don't check
out all the topics covered that you need to learn about before even stepping
into a jewelry store or going online, you will be lost.
This book is meant to be your reference guide throughout your buying process.
You can relate these principals to whatever you are buying - loose diamonds or
colored stones, engagement rings, wedding bands, gold, or platinum.
Everything we talk about here comes from quality references as well as nearly a
century of practical sales and management experience.
All with one thing in mind -
to make you a more informed buyer of fine diamonds and jewelry.
We decided to break the jewelry buying process
down into three basic phases-
1)- Before the Sale
2)- During the Sale, and
3)- After the Sale
Our SECTION ONE- BEFORE THE SALE will take a look at what you need to
know before actual person-to-person contact is made. Who is out there where you
can buy diamonds? How do you find them? What terms do I need to know in order to
understand my purchase? Who is deBeers? How about fakes and simulants? What are
the 4 C's?
Next is SECTION TWO - DURING THE SALE. This is probably the most fun, yet
also the most stressful part of the process. But it doesn't have to be.
Especially if you know when the best time to buy jewelry is and what times to
avoid. Who can you trust? What questions do you need answered? How do you know
how much diamond mark-ups are? Would it help to see a real WHOLESALE diamond
price list? What diamond grading reports are there? And how can I finance my
purchase?
Once you have chosen your diamond or other piece of jewelry, what's left to do?
A LOT!
What styles of jewelry should I choose? Types of settings - picking the right
ring mounting.
Our SECTION THREE - AFTER THE SALE - asks the questions - Do you have an
appraisal and a full description on your receipt? How can I recognize my
diamond? What do I need to do to take care of my diamonds and jewelry? How often
should I clean and check them? And what do I use?
Now you know what lies ahead and just how much information there is to digest.
ARE YOU READY?
Then let's get to it.